Mar 02, 2025  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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ATRG 3153 Revenue Generation for Sport Organizations


(3 hours)
Focuses on the strategic role that finance, sales, and marketing have in generating revenue in sports business. Topics discussed will include the role taxes play in arena and stadium development; television revenue for leagues and teams; sponsorships; ticket sales; merchandising and licensing; and food, concessions, and parking. Prerequisite: ATRG 2043 .


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