Mar 02, 2025  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4083 Marketing Management


(3 hours)
Examines the marketing managerial decision-making process, with emphasis on problem structuring and evaluation. Requires creative application of knowledge acquired in other business areas. Prerequisites: MKTG 3013  and MKTG 3073 .


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