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Apr 13, 2025
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MKTG 2013 Innovation and Qualitative Methods
(3 hours)
Students will learn the creative process and use ideation tools, brainstorming sessions, qualitative research tools, and experience with real companies to develop practical and innovative solutions to business problems. A portfolio will be developed that showcases problems that were explored, possible solutions, and results of solutions that were implemented. Prerequisites: BUS 1001 and permission of instructor. This course may not be used to fulfill the requirements of the marketing major.
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