Apr 18, 2021  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin

B.S.B.A. Learning Goals and Objectives

 Learning Goal 1

Graduates of the B.S.B.A. program will be effective and professional communicators.

Learning Goal 1 Objectives

Students will be able to:

  1. Written Communication - Demonstrate effective writing for business.
  2. Oral Communication - Demonstrate effective oral communications in business situations.
  3. Electronic Communication - Demonstrate effective use of technology and multimedia to support effective presentations.

Learning Goal 2

Graduates of the B.S.B.A. program will be knowledgeable of ethical, global, and social environmental factors and how they relate to business decisions.

Learning Goal 2 Objectives

Students will be able to:

  1. Ethical - Demonstrate an awareness of the major ethical issues in the various business disciplines, identify the ethical implications of decision-making and discern which approach is the ethically appropriate one for an organization to take.
  2. Global - Identify and describe the principles of global business including the effects of multiple national economies, political and legal systems and regulatory bodies on firm management and performance.
  3. Diversity - Articulate the implications and value of demographic and functional diversity for effective organizational functioning.

Learning Goal 3

Graduates of the B.S.B.A. program will be knowledgeable of the functional areas of business.

Learning Goal 3 Objectives

  1. Accounting - Identify accurate and reliable accounting information used by external stakeholders to   make sound economic and resource allocation decisions and by internal managers to facilitate efficient and productive use of resources.
  2. Computer Information Systems - Utilize data analysis and reporting techniques; apply database concepts; and recall the software development life cycle.
  3. Marketing - Recognize and define marketing concepts including buyer behavior, market segmentation, and market research.
  4. Management - Recognize and define organizational characteristics, processes and dynamics including concepts of strategic and human resource management, leadership, and teams.
  5. Finance - Recognize and define financial theory and quantitative methods to business decisions including time value of money, valuation techniques to various types of investments; net present value and other investment criteria to facilitate investment decisions.  
  6. Business Analytics - Draw inferences and conclusions supported by data by applying statistical models and concepts to detect patterns in data and to provide effective forecasts, and modeling and optimizing a resource-constrained problem in operations management.
  7. Business Law - Define the American legal system, identify how rules of law and ethical boundaries govern commercial relationships, and discuss contracts law.