Mar 28, 2024  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MGT 3173 Revenue Generation for Sport Organizations


(3 hours)
Focuses on the strategic role that finance, sales, and marketing have in generating revenue in sports business. Topics include the role taxes play in arena and stadium development; television revenue for leagues and teams; sponsorships; ticket sales; merchandising and licensing; and food, concessions, and parking. Prerequisite: MGT 2143  with a grade of C or higher.



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