Apr 25, 2024  
2018-2019 Undergraduate Bulletin 
    
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2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4033 Business to Business Marketing


(3 hours)
An exploration of the world of marketing to organizations, and how that is different from marketing to consumers. Emphasis will be placed on the importance of “partnering” with customers. Prerequisite: MKTG 3003  with a grade of C or higher.


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