Apr 18, 2024  
2018-2019 Undergraduate Bulletin 
    
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2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3103 Marketing Innovation Development


(3 hours)
Insights into the creative process and how creativity is used to develop innovative solutions to marketing problems as well as innovative products to address market needs. Makes use of hands-on projects to solve real-world marketing problems through stimulating the creative problem-solving process. Prerequisite: MKTG 3003  with a grade of C or higher.


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