Mar 28, 2024  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3063 Fundamentals of Not-for-Profit Marketing


(3 hours)
Introduces the non-business student to the basics of marketing in the not-for-profit arena. The course will not only delve into the theoretical precepts of marketing, but also will address the practical applications of these in not-for-profit organizations. Differences and similarities between marketing in businesses and in not-for-profits will be highlighted.



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