Apr 20, 2024  
2018-2019 Undergraduate Bulletin 
    
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2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 3623 Public Relations Cases and Campaigns


(3 hours)
Analysis and critique of actual and simulated public relations problems, programs, and campaigns. Student teams research, plan, and make proposals for campaigns or programs. Emphasizes analysis, goal setting, planning, and awareness of multiple roles of assessment and evaluation. Prerequisite: COM 3633  or permission of instructor.


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