Apr 19, 2024  
2017-2018 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  All Programs
  All Courses

  The Henry Kendall College of Arts and Sciences
  The Collins College of Business
  The College of Engineering and Natural Sciences
  The Oxley College of Health Sciences
  The College of Law
  Undergraduate Interdisciplinary and Pre-professional Programs

  Academic Calendar
  Accreditation and Assessment
  About The University of Tulsa
  Admission
  Undergraduate Education at The University of Tulsa
  Academic Policies
  Tuition and Fees
  Campus Housing and Dining
  Student Financial Services
  Academic Resources, Advising and Support
  Student Rights, Freedoms and Responsibilities
  Resident Faculty
  Campus Map
  My Bulletin
HELP
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bulletin (opens a new window)

MKTG 4033 Business to Business Marketing


(3 hours)
An exploration of the world of marketing to organizations, and how that is different from marketing to consumers. Emphasis will be placed on the importance of “partnering” with customers. Prerequisite: MKTG 3003  with a grade of C or higher.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bulletin (opens a new window)