Apr 19, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3033 Integrated Marketing Communications


(3 hours)
Addresses the coordinated use of five major promotional elements: advertising, promotions, public relations, personal selling, and direct marketing. Prerequisite: MKTG 3003  with a grade of C or higher.



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