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Apr 26, 2024
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MKTG 2013 Applied Creativity and Innovation
(3 hours)
Students will learn the creative process and use ideation tools, brainstorming sessions, qualitative research tools, and experience with real companies to develop practical and innovative solutions to business problems. A portfolio will be developed that showcases problems that were explored, possible solutions, and results of solutions that were implemented. This course may not be used to fulfill the requirements of the marketing major. First semester freshmen may not enroll in this course.
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