Apr 18, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 3453 Media and Concept Strategy


(3 hours)
Utilizing “real world and real time” clients (mostly pro bono accounts), students are elevated to the next level of creative concept and media evaluation; emphasis placed on market/consumer/media research, concept brainstorming, competitive analysis, and print and broadcast creative executions, culminating in a full scale, comprehensive presentation to the client(s).


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