Jun 03, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]

All Courses


 

History

  
  • HIST 4853 Topics in American History


    (3 hours)
    Seminar on a specific historical period, theme, or set of problems in American history. Emphasis on critical analysis of historical works and on modern scholarly controversies.
  
  • HIST 4863 Topics in East Asian History


    (3 hours)
    Seminar focused on a particular time period, country, and/or set of problems in Asian history. The course will emphasize critical analysis of historical works, literature, films, and archival documents and the modern scholarly controversies to which they give rise.
  
  • HIST 4873 Topics in Medieval History


    (3 hours)
    Seminar on a specific period, theme, or set of problems In the history of medieval Western Europe, Byzantium, and/or Islam. Emphasis on source analysis and modern scholarly debate.
  
  • HIST 4973 Undergraduate Seminar


    (3 hours)
  
  • HIST 4991-3 Independent Study


    (1-3 hours)
  
  • HIST 5313 Readings in the History of the Ancient World and Europe to 1700


    (3 hours) HCGD
  
  • HIST 5323 Research in the History of the Ancient World and Europe to 1700


    (3 hours)
  
  • HIST 5413 Readings in the History of Europe since 1700


    (3 hours)
  
  • HIST 5423 Research in the History of Europe since 1700


    (3 hours)
  
  • HIST 5513 Readings in the History of the United States


    (3 hours) HCGD
  
  • HIST 5523 Research in the History of the United States


    (3 hours)
  
  • HIST 5713 Readings in Comparative Social and Cultural History


    (3 hours)
  
  • HIST 5723 Research in Comparative Social and Cultural History


    (3 hours)

Honors

  
  • HON 1003 Greek History, Philosophy and Drama


    (3 hours)
    Origins and development of Western Civilization in the ancient world. Restricted to students in the Honors Program.
  
  • HON 1013 Medieval Culture or Self-fashioning in the Renaissance


    (3 hours)
    Continuing origins and development of Western Civilization up to the 15th Century. Restricted to students in the Honors Program.
  
  • HON 2003 Enlightenment and Its Critics


    (3 hours)
    Intellectual and social revolutions that give shape to the modern world (15th - 19th centuries). Restricted to students in the Honors Program.
  
  • HON 2013 History and Philosophy of Science


    (3 hours)
    The nature of science and its centrality to modern culture (15th - 19th centuries). Restricted to students in the Honors Program.
  
  • HON 3003 Modernization and Its Discontents


    (3 hours)
    The consequences of modern social, cultural, political and economic conditions - capitalism, communism, urbanization, secularization, colonialism etc. Restricted to students in the Honors Program.
  
  • HON 3013 Contemporary and Emerging Issues


    (3 hours)
    Social, cultural, political and economic topics of current interest, including globalization, mass media, west/non-west tensions, current crises, etc. Restricted to students in the Honors Program.
  
  • HON 4003 Senior Project


    (3 hours)
    Restricted to students in the Honors Program.
  
  • HON 4006 Senior Project


    (6 hours)
    Restricted to students in the Honors Program.

International Business

  
  • IB 3013 Comparative Culture and International Business


    (3 hours)
    Because a business firm’s success depends on its ability to understand and adjust to economic, physical, and cultural environments, this course emphasizes interrelations, especially between economy and culture. Includes an overview of international business, components of the cultural environment, and managing in a multicultural environment. Prerequisite: Junior standing.
  
  • IB 4013 Topics in International Business


    (3 hours)
    A critical study of selected topics in international business. Emphasis on contemporary economic and political relationships. Course may include foreign travel. May be repeated for credit if different topics are covered. Prerequisites: Junior standing and permission of the coordinator of international business programs.
  
  • IB 4503 Internship in International Business


    (3 hours)
    Combines work experience and academic experience in the area of International Business. Prerequisite: Approval of instructor prior to beginning internship.
  
  • IB 4973 Seminar in International Business


    (3 hours)
    Selected subjects in international business. May be repeated for credit if different topics are covered. Prerequisite: Permission of instructor.
  
  • IB 4991-3 Independent Study


    (1-3 hours)
    Offered to advanced undergraduate students for individual study in a specialized field of interest. Students individually plan their programs of study and prepare a formal report of their work. Prerequisites: permission of instructor, School director, and associate dean.

Journalism Studies

  
  • JS 3001-3 Journalism Practicum


    (1-3 hours)
  
  • JS 3992 Independent Study


    (2 hours)

Language

  
  • LANG 2023 Foundations of Linguistics


    (3 hours) Block Two HCGD
    Basic linguistic concepts and analysis are introduced, including phonetics, phonology, morphology, syntax, and historical linguistics. Emphasis on use of linguistic theories and methods of analysis in describing human cognition, culture, and the social order. Same as ANTH 2023 /ENGL 2293 .
  
  • LANG 2213 Language, Gender, and Society


    (3 hours) Block Two HCGD
    Examination of the social construction of gender and of how it reflects on male-female communicative styles. Understanding of gender-related patterns in language, speech, and nonverbal communication as a basis for analyzing communicative settings, both private and public. Same as WS 2213 .
  
  • LANG 2991-3 Independent Study


    (1-3 hours)
    By arrangement with instructor. Prerequisite: Permission of instructor.
  
  • LANG 3011 Service Learning Project


    (1 hour)
    Participation in a guided service learning project. Amount and type of written and/or oral documentation in Spanish to be determined based on project specificity.
  
  • LANG 4003 Methods of Teaching Languages


    (3 hours)
    Theory and practice of teaching second languages. Focus on Communicative Language Teaching in grades K-12. Course is also appropriate for prospective teachers of English as a second language. Required for teacher licensure/certification in foreign languages. Prerequisite: Sufficient proficiency in the target language to teach practice lessons.
  
  • LANG 4313 Special Topics in Linguistics


    (3 hours)
    A particular topic in an area such as language teaching methodology, linguistics, sociology of language, or semiotics. Course may be repeated for credit with different topics. May count toward major in French, German, or Spanish with permission of Department. Prerequisite: Varies according to topic and language area.
  
  • LANG 4373 Linguistic Analysis


    (3 hours)
    Overview of the nature of linguistic theories and analysis. Phonological, morphological, and syntactic analysis of selected linguistic data using a variety of languages and theories. Prerequisite: ANTH 2023 /LANG 2023 , ENGL 2293 , or SPAN 3123 .
  
  • LANG 4973 Senior Project


    (3 hours)
    Language majors investigate a topic in areas of literature, linguistics, or culture and prepare a research paper under faculty guidance. The research process includes the selection of a topic, presentation of a weekly progress report, preparation of a bibliography, outline, leading towards a final paper.

Latin

  
  • LAT 1004 Beginning Latin I


    (4 hours)
    Acquisition of basic competence in reading and writing. Study of grammar as aid to reading and writing. Students with previous training but no college credit in Latin must consult the School of Language and Literature  for placement advice.
  
  • LAT 1014 Beginning Latin II


    (4 hours)
    Acquisition of basic competence in reading and writing. Study of grammar as aid to reading and writing. Prerequisite: Grade of C or higher in LAT 1004  or its equivalent. Students with previous training but no college credit in Latin must consult the School of Language and Literature  for placement advice.
  
  • LAT 2003 Intermediate Latin I


    (3 hours)
    Emphasis on reading Classical Latin poetry and prose. Prerequisite: Grade of C or higher in LAT 1014  or its equivalent. Students with previous training but no college credit in Latin must consult the School of Language and Literature  for placement advice.
  
  • LAT 2013 Intermediate Latin II


    (3 hours)
    Emphasis on reading Classical Latin poetry and prose. Prerequisite: Grade of C or higher in LAT 2003  or its equivalent. Students with previous training but no college credit in Latin must consult the School of Language and Literature  for placement advice.
  
  • LAT 2993 Independent Study


    2993
    By arrangement with a Latin instructor.
  
  • LAT 3023 Advanced Latin Texts I


    (3 hours)
    Readings from Latin authors of all periods, but primarily from the classical era. Course may be repeated for credit with different topics. Prerequisite: LAT 2013  or equivalent, or permission of instructor.
  
  • LAT 3033 Advanced Latin Texts II


    (3 hours)
    Readings from Latin authors of all periods, but primarily from the classical era. Course may be repeated for credit with different topics. Prerequisite: LAT 2013  or equivalent, or permission of instructor.
  
  • LAT 3683 Advanced Latin Grammar and Composition


    (3 hours)
    An intensive review of Latin grammar with practice in translation from English into Latin. Prerequisite: LAT 2013  or equivalent, or permission of instructor.
  
  • LAT 3993 Independent Study


    (3 hours)
  
  • LAT 4991-3 Independent Study


    (1-3 hours)
    By arrangement with a Latin instructor. Prerequisite: Completion of six hours of upper division coursework in Latin.

Law

  
  • LAWU 2013 The Law, Ethics and Psychology of Responsibility


    (3 hours) Block Two
    Examines philosophical, psychological, and neuroscientific debates about the possibility of responsibility, with particular emphasis on how these debates apply to criminal and tort law.
  
  • LAWU 2023 Steal This Course: Piracy from the High Seas to the Internet


    (3 hours)
    Explores many kinds of “piracy,” beginning with piracy on the high seas and emphasizing intellectual-property piracy, lawful and unlawful, in today’s Internet culture. Readings include Robert Louis Stevenson’s novel Treasure Island (1883), Lawrence Lessig’s Remix (2008), and materials on YouTube, Google, and other media. Students will complete specified writing assignments.
  
  • LAWU 3003 The Art of Analytical Thinking


    (3 hours)
    Teaches critical thinking across the spectrum of disciplines, asking why certain arguments are persuasive and others are not. Students will examine the practice of law as a competitive sport of persuasion; the lawyering process in litigation; cognitive theory and analytical thinking in law; and analytical tools for building the client’s case. The course will conclude with the nexus between analysis and rhetoric, and rhetoric and the game of persuasion.
  
  • LAWU 3023 Copyright in the Digital Age


    (3 hours)
    Explores the fundamentals of United States copyright law, including the subject matter of copyrights; ownership and transfer of copyrights; duration of copyrights; the fair use doctrine and other limitations on the copyright owner’s exclusive rights; copyright infringement; and remedies for infringement. Attention will be given to digital technologies.
  
  • LAWU 3053 The Law of Sports


    (3 hours)
    Focuses on legal issues in intercollegiate sports. Topics include the legal aspects of athletic scholarships; intellectual-property rights in the context of big time intercollegiate sports; gender equality (Title IX); drug testing; the nature of the right to participate in sports; NCAA governance issues; sports-related tort issues; and sports violence.
  
  • LAWU 3082-3 Law and Literature


    (2-3 hours)
    Libel law, obscenity law, and copyright law are explored and compared to corresponding present-day regimes in the United States. Topics involving each of these areas include The Oscar Wilde trials of 1895, United States v. One Book Called Ulysses, and Lawsuits by the Estate of James Joyce against individuals and entities for copyright infringement.
  
  • LAWU 3393 Politics of the Global Commons


    (3 hours) Block Two
    Examines contemporary governance issues and policy pertaining to the environment, ecosystems,oceans, outer space, and the poles - spaces that constitute the global commons. How are problems at the global commons likely to affect human wellbeing and security? Same as POL 3393 .
  
  • LAWU 4133 Legal and Political Theory of Thomas Aquinas


    (3 hours)
    A study of Thomas Aquinas’ treatment of law and politics. Topics include the nature of practical reason, authority, types of law, and kinds of political regimes. Same as REL 4033 
  
  • LAWU 4162 Climate Change


    (2 hours)
    Covers domestic and international legal and public policy issues related to climate change, including:  climate science, risk and uncertainty; political responses to climate concerns; theory and operationalization of international cooperative mitigation strategies; domestic mitigation strategies including regulation of greenhouse gas emissions, proposed legislation and regional pacts; and issues related to climate change adaptation.
  
  • LAWU 4163 Philosophy of Natural Law and Natural Right


    (3 hours)
    An introduction to the Western natural law tradition. The course is grounded in a study of Thomas Aquinas on natural law, and proceeds to examine discussions by Hobbes, Locke, Kant,
    Fuller, and Hart. Same as PHIL 4163 /REL 4163 .
  
  • LAWU 4173 Cybersecurity Law and Policy


    (3 hours)
    Introduction to the legal, policy, technical and logical dimensions of information security (computer systems and networks). Selected topics include data security regulation, security breach law, cybersecurity litigation, anti-hacking laws, emerging threats and vulnerabilities, law enforcement and the encryption debate and cyberwarfare. No technical background is required.
  
  • LAWU 4183 Technology Law


    (3 hours)
    Introduction to the challenges presented by the relationship between law, policy, ethics, emerging technologies, and disruptive innovation. Selected topics include: smartphones, autonomous weapon systems, domestic drones, robotics, driverless cars, cyberwarfare, the Internet of Things, social media, Big Data analytics, the sharing economy, and 3-D printing. No technical background is required.
  
  • LAWU 4972-3 Seminar


    (2 hours)
    Students may choose from a variety of limited-enrollment seminars that provide in-depth study of particular legal areas. Offerings vary each semester.

Management

  
  • MGT 2043 Making Ideas Happen


    (3 hours)
    An introduction to innovation, the entrepreneurial mindset, and processes for identifying, creating, and capturing value. Attention is paid to creating business opportunities within new ventures and existing businesses. This course will explore business and opportunity shaping, exploration of the value proposition and product-market fit, marketing and industry analysis, basic legal issues, operational concerns, and financial and risk analysis. First semester freshmen may not enroll in this course.
  
  • MGT 2143 Introduction to Sport Management


    (3 hours)
    Focuses on the broad-based subjects that encompass sport administration. Topics include sport marketing, finance, law, and management. Special attention will be paid to youth, high school, college, professional, and international sport.
  
  • MGT 2973 Seminar in Management


    (3 hours)
    Selected topics in management. Prerequisite: Permission of instructor.
  
  • MGT 3003 Principles of Management


    (3 hours)
    Survey of principles, philosophy, problems, and techniques of planning, organizing, leading, and controlling organizations. Examines human behavior and its interaction with organizational structure to develop and implement efficient and effective approaches to achieving organizational goals.  Focus is on managing in a diverse cultural environment and employing ethical decision-making to enhance performance. Prerequisites: Junior standing; ENGL 1033 , ACCT 2113  and ACCT 2123 , ECON 2013  and ECON 2023 , MATH 1093  and MATH 1103 , BL 2013 , and QM 2013  and QM 2023  with grades of C or higher; BUS 1001 BUS 2001 , and CIS 1001  with grades of P.
  
  • MGT 3053 Enterprise Design


    (3 hours)
    Considers the design and development of an ongoing enterprise. Attention is given to business model and business plan development as well as implementing growth and change. Enterprise design and critical decisions related to vision, mission, ownership structure, organizational structure, management, decision-making, financing sources, and reward structure are also considered. Prerequisites: MGT 2043  and MKTG 2013  OR MGT 3003 , each with a grade of C or higher.
  
  • MGT 3063 Organizational Behavior


    (3 hours)
    Behavioral science approaches to understanding and managing organizations; emphasis on developing theoretical understanding and behavioral capability to deal with issues at individual, work group, or organizational levels. Models of growth, structures, decisions, leadership, communication, conflict, change, and other variables. Prerequisite: MGT 3003  with a grade of C or higher.
  
  • MGT 3103 Human Resource Management


    (3 hours)
    Examines how organizations get, motivate, and keep the best people to gain a competitive advantage. Using lectures, class discussions, and hands-on activities, students learn about employment law, recruitment, selection, training, performance evaluation, compensation, benefits, and labor relations. Prerequisite: MGT 3003  with a grade of C or higher.
  
  • MGT 3143 International Management


    (3 hours)
    Examines the unique issues involved with managing business organizations in non-native cultures. Students learn the problems and opportunities arising in management situations where more than one culture is represented. Various strategies for maximizing effectiveness in these situations are also explored. Prerequisite: MGT 3003  with a grade of C or higher.
  
  • MGT 3153 Financial Management of Not-for-Profit Organizations


    (3 hours)
    Provide understanding of accounting for governmental and not-for-profit organizations for students with little or no accounting background who want to manage charitable and/or not-for-profit organizations.
  
  • MGT 3163 Leading and Managing Not-for-Profit Organizations


    (3 hours)
    Provide a working understanding of management on a theoretical and practical level as it applies to managing not-for-profit and/or charitable organizations.  Management theory and concepts will be explored in class lectures and through personal research. Practical applications will teach how not-for-profits are managed with a specific focus on the challenges for the CEO or Executive Director of not-for-profits.
  
  • MGT 3173 Revenue Generation for Sport Organizations


    (3 hours)
    Focuses on the strategic role that finance, sales, and marketing have in generating revenue in sports business. Topics include the role taxes play in arena and stadium development; television revenue for leagues and teams; sponsorships; ticket sales; merchandising and licensing; and food, concessions, and parking. Prerequisite: MGT 2143  with a grade of C or higher.
  
  • MGT 3513 Student Practicum


    (3 hours)
    Allows students to work in small interdisciplinary teams to connect their knowledge and interests to complete a service learning project. Working closely with a team of industry and faculty mentors, students will propose and independently implement an innovation of their own creation that launches a new enterprise or benefits an area business or non-profit organization. Allows students to develop their interests and passions, employ the tools and lessons learned in earlier courses, and have a “capstone” experience. Prerequisites: Junior standing. Enrollment limited to management  majors enrolled in the Innovation and Entrepreneurship Specialization only.
  
  • MGT 3973 Seminar in Management


    (3 hours)
    Selected topics in management. Prerequisite: Junior standing or permission of instructor.
  
  • MGT 3993 Independent Study


    (3 hours)
    Offered to advanced undergraduate students for individual study in a specialized field of interest. Students individually plan their programs of study and prepare a formal report of their work. Prerequisite: Permission of instructor, department chair, and associate dean.
  
  • MGT 4013 Social Responsibility in Business


    (3 hours)
    Examines the place of ethics and social responsibility in business decision-making. Focuses on the impact of ethical problems and dilemmas on a firm’s stakeholders. Prerequisite: MGT 3003  with a grade of C or higher. Same as MKTG 4013 .
  
  • MGT 4023 Negotiation and Management Skills


    (3 hours)
    Theory, research, and practice of negotiation. Topics include social dilemmas, distributive bargaining, integrative arrangements, multiple-party scenarios, and third party interventions. Emphasis on related skills, such as self-awareness, communication, stress management, decision-making, and conflict resolution. Prerequisite: MGT 3003  with a grade of C or higher.
  
  • MGT 4073 Strategic Management


    (3 hours)
    Addresses concepts for integrative decision-making within the organization, including the roles and problems of general managers. Major topics include environment scanning, competitive advantage, corporate-level strategies, business-level strategies, strategy implementation, and control systems. Prerequisites: FIN 3003 , MKTG 3003 , QM 3023 , MGT 3003 , CIS 2003 , each with a grade of C or higher, and senior standing.
  
  • MGT 4143 Business Plan Competition


    (3 hours)
    Self-directed student teams work with the instructor, community mentors, and university mentors to develop a written and oral business plan presentation with the intent of launching a successful new venture. Teams will conduct independent, in-depth research of the industry, market, competition, risks, financial statements, and funding for the project. Prerequisites: Junior standing; permission of instructor.
  
  • MGT 4163 Leading Change


    (3 hours)
    Considers leadership tasks and challenges and examines the complexity of leading change. The course explores relevant strategy tools and frameworks useful for new enterprises and existing enterprises needing entrepreneurial approaches to strategy and leadership in order to develop and sustain their competitive advantage. Prerequisite: MGT 3003  or MGT 3053 , each with a grade of C or higher.
  
  • MGT 4193 Social Entrepreneurship


    (3 hours)
    Provides an understanding of how the entrepreneurial mindset and entrepreneurial process may be used to improve the performance of ventures with a social mission. Concepts of innovation, social mission, vision, social return, business model design, strategy formulation, resource development, and others are considered. Prerequisite: Junior standing.
  
  • MGT 4333 International Sport Business


    (3 hours)
    Focuses on the role that globalization plays in the world of sport. Special attention is paid to the global sport business as it relates to the commercial management of sport and sport organizations. Prerequisite: MGT 3173  with a grade of C or higher.
  
  • MGT 4503 Internship in Management


    (3 hours)
    Combines work experience and academic experience in the area of human resources, family-owned business, business law, sports, or general management. Prerequisites: MGT 3003  with a grade of C or higher and approval of instructor prior to beginning the internship.
  
  • MGT 4813 Sport Management Internship


    (3 hours)
    Focuses on helping the student identify and obtain the requisite skills needed for employment in the sport administration workplace. Prerequisite: MGT 4333  or permission of the instructor.
  
  • MGT 4973 Seminar in Management


    (3 hours)
    Selected topics in management. Prerequisite: Senior standing or permission of instructor.
  
  • MGT 4991-3 Independent Study


    (3 hours)
    Independent or directed study. Prerequisites: MGT 3003  with a grade of C or higher and permission of instructor, department chair, and associate dean.

Marketing

  
  • MKTG 2013 Applied Creativity and Innovation


    (3 hours)
    Students will learn the creative process and design thinking processes and how creativity drives innovation. Tools will be used to explore multiple solutions to market-oriented problems. Founded in research in the fields of creativity and innovation, students will explore the theoretical underpinnings to achieve practical outcomes.
  
  • MKTG 3003 Principles of Marketing


    (3 hours)


    Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisites: Junior standing; ENGL 1033 , ACCT 2113  and ACCT 2123 , ECON 2013  and ECON 2023 , MATH 1093  and MATH 1103 , BL 2013 , QM 2013  and QM 2023  with grades of C or higher; BUS 1001 , BUS 2001 , and CIS 1001  with grades of P. 

    Non-business students pursuing a marketing minor, arts management major, or organizational studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in MKTG 3003 ACCT 2113 , ECON 2023 , and QM 2013 .

  
  • MKTG 3013 Consumer Behavior


    (3 hours)
    Analysis of the nature of the buying process; the psychological, social, and economic influences affecting consumer choice, particularly from the perspective of a manager in marketing strategy development. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3023 Marketing Channels


    (3 hours)
    Alternative marketing channels connecting producer and consumer; characteristics of different marketing institutions; and recent trends in channels and institutions. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3033 Integrated Marketing Communications


    (3 hours)
    Addresses the coordinated use of five major promotional elements: advertising, promotions, public relations, personal selling, and direct marketing. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3043 Sales and Sales Management


    (3 hours)
    Principles, methods, and problems in the management of a sales organization. Covers the selling process and the job of the sales manager. Examines the process of developing partnerships with customers and coordinating sales with other functional areas. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3063 Fundamentals of Not-for-Profit Marketing


    (3 hours)
    Introduces the non-business student to the basics of marketing in the not-for-profit arena. The course will not only delve into the theoretical precepts of marketing, but also will address the practical applications of these in not-for-profit organizations. Differences and similarities between marketing in businesses and in not-for-profits will be highlighted.
  
  • MKTG 3073 Marketing Research


    (3 hours)
    The research process with emphasis on evaluation and interpretation of marketing research. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3083 Principles of Advertising


    (3 hours)
    Emphasis on the theoretical and practical role of advertising as it fulfills corporate marketing strategies. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3103 Marketing Innovation Development


    (3 hours)
    Insights into the creative process and how creativity is used to develop innovative solutions to marketing problems as well as innovative products to address market needs. Makes use of hands-on projects to solve real-world marketing problems through stimulating the creative problem-solving process. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 3993 Independent Study


    (3 hours)
    Offered to advanced undergraduate students for individual study in a specialized field of interest. Students individually plan their programs of study and prepare a formal report of their work. Prerequisite: Permission of instructor, department chair, and associate dean.
  
  • MKTG 4013 Social Responsibility in Business


    (3 hours)
    Examines the place of ethics and social responsibility in business decision-making. Focuses on the impact of ethical problems and dilemmas on a firm’s stakeholders. Prerequisite: MKTG 3003  with a grade of C or higher. Same as MGT 4013 .
  
  • MKTG 4033 Business to Business Marketing


    (3 hours)
    An exploration of the world of marketing to organizations, and how that is different from marketing to consumers. Emphasis will be placed on the importance of “partnering” with customers. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 4043 Services Marketing


    (3 hours)
    Introduces, discusses, and analyzes several topics important to service businesses, such as the unique challenges involved in marketing and managing services, the potential competitive advantage of service, and the critical roles of employees and customers in service delivery, customer satisfaction, and service recovery. Prerequisite: MKTG 3003  with a grade of C or higher.
  
  • MKTG 4083 Marketing Management


    (3 hours)
    Examines the marketing planning and managerial decision-making processes, with emphasis on problem identification, environmental analysis, strategy formulation, implementation, and evaluation and control. Requires creative application of knowledge acquired in other business areas. Prerequisites: MKTG 3013  and MKTG 3073 .
  
  • MKTG 4093 International Marketing


    (3 hours)
    Examines the international marketing environment, including economic, cultural, legal, international institutions, etc. and the adoption of appropriate strategies for a global marketplace. Prerequisite: MKTG 3003  with a grade of C or higher.
 

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